WIBC Session II Presenter Bios

SESSION II     10:45 am – 11:30 am

Panel – Communications…..Walnut Ballroom
Communication: What is Your Message?

Moderator


Rosemary LeCompte, McElhatton LeCompte Public Affairs

Rosemary LeCompte

Rosemary LeCompte

Rosemary LeCompte’s professional range includes working with all levels of an organization – from the CEO to the support staff. Her sound judgment, professionalism and strong work ethic combined with this ability to work and engage with everyone on multifaceted projects and strategiesis a critical component of her skills.
Her current position as a founding member of McElhatton LeCompte Public Affairs, LLC provides the opportunity to use her diverse skills. With her colleagues at MLPA she utilizes her extensive experience in advising and guiding individuals and small businesses on organizational, communications and messaging topics and concerns. When developing a strategy for a campaign (branding for a product, firm or political or marketing campaign) Rosemary brings a solid perspective and excellent judgment to the task.
Clients who engage the firm can access her depth of experience in corporate communications and organizational structure. This experience includes working for a global pharmaceutical company across several business units. She worked directly with internal product brand teams and the selected roster of advertising agencies with the required comprehensive capabilities for the branding of pharmaceuticals.
Her industry experience and insights in the RFP preparation and process matched the brand team with an agency providing the knowledge and understanding of the brand team’s goals. Rosemary is a former member of ANA (Association of National Advertisers) and the Agency Relations Committee.
During her tenure in the pharmaceutical industry, Rosemary was appointed the US office manager for the merger team involving two major pharmaceutical companies. She managed the US merger office and was involved in the implementation of the new organizational structure. She continued post-merger activities with the integration process of the newly created combined company. Shortly thereafter she was requested to work on the acquisition of a significant market place competitor, Rosemary partnered with consultants to integrate the acquired company’s employees into the new structure.
Trained as a StrengthsFinders coach at the Gallup Institute, in Omaha NE. Rosemary worked with company-wide teams to provide information on how employees could identify and utilize their strengths for overall engagement and productivity.
Prior to her diverse career in the pharmaceutical industry Rosemary was a manager of a law firm where she was responsible for personnel matters, financial oversight and marketing. She was also involved in the development of the law firms strategic planning and the training of employees.
Rosemary started her career in elementary education as teacher in the Archdiocese of Philadelphia and the Philadelphia School District. Rosemary is a graduate of St. Joseph’s University and attended and completed the technology education program at Teachers College, Columbia University. She and her husband Dan live and work in Philadelphia. She is an enthusiastic skier, kayaker and paddle boarder.

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Panelists

Heather A. Herrington, Esq.

Heather Herrington

Heather Herrington

Heather A. Herrington, Esq. is a lawyer by training, but after years of counseling executives, leaders and HR professionals through difficult situations, she realized that she could use her expertise more broadly to help positively impact corporate cultures.  Heather still provides legal advice regarding HR and employment law issues to individuals and companies as Of Counsel to Donnelly Ritigstein. She now also works as the Chief Advocate of Fun with The Fun Dept. to teach organizations how to have more fun at work in order to increase employee engagement and attract top talent.  Heather is also a coach for “non-selling” professionals with Business Development University, focusing on how to develop business more efficiently and effectively. Heather serves as the Vice President, Legal for the Philadelphia Society of Human Resources Management.

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Mary Beth Kurilko, Philadelphia University

Mary Beth Kurilko

Mary Beth Kurilko

As the Director of Online Programs at Philadelphia University, Mary Beth Kurilko provides vision, leadership, direction, and expertise to support faculty design, delivery and evaluation of technology-enabled learning materials.
She’s also been an enthusiastic and energetic communications instructor for over a decade, specializing in emerging media. She helps digital natives get beyond status updates to strengthen their personal brands and become new media strategists.
In past lives, she was the Director of Web Communications at Temple University, an Associate Director in Temple’s undergraduate admissions office and a marketing and sales professional in the Canadian travel industry. She figures she has at least one more career to explore.

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Lisa Peskin, Business Development University

Lisa Peskin

Lisa Peskin

Lisa Peskin, CEO, Business Development University, has more than 25 years of experience in sales performance and management. Throughout her career, she has developed an award-winning reputation as a motivational and results-oriented sales professional. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting and coaching business in 2003.  Since then, Lisa has helped thousands of sales professionals and sales managers increase their sales through training, just in time support and programs designed to maximize opportunities and drive ROI.
Lisa launched Business Development University in 2010 with the goal of helping sales and sales management professionals maximize their performance and potential. Lisa and her team are passionate about making an impact on individuals, teams and companies by helping them fill their sales pipelines with more qualified prospects on a consistent basis, close more business and ultimately exceed sales goals and expectations. In addition, the BDU team helps individuals that are managing and running sales teams to be as effective as possible in developing and motivating their sales associates to ultimately maximize their performance.
Lisa received a Bachelor’s degree in Psychology from Pennsylvania State University and an MBA in Marketing from Temple University. Lisa resides in Upper Dublin, PA and is married with two children.
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Lauren P. Freidrich, Wawa

Lauren Friedrich

Lauren Friedrich

Lauren Friedrich is an Advertising Production Manager at Wawa, Inc., your all day, every day stop for fresh, built-to-order foods, beverages and fuel services.  She has been with Wawa, Inc. for over 8 years and manages their digital customer facing brand communications including in-store digital signage, order kiosks, social media and package design.  She is a graduate of Duquesne University and is currently enrolled in the Masters of Food Marketing program at St. Joseph’s University.

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Jenny Robinson, CRENews.com and iHeartMedia

Jenny Robinson

Jenny Robinson

Jenny Robinson is an experienced communicator in broadcasting, journalism, marketing and public relations.  She is a staff writer for business news website CRENews.com, and is a radio announcer for iHeartMedia, providing Philadelphia traffic reports for Q102, Radio 104.5, Power 99, Mix 106.1, WDAS-FM, KYW 1060 and SiriusXM satellite radio. Previously, Jenny was a spokesperson for AAA Mid-Atlantic and for PennDOT.

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Session – Personal Development…..Spruce Room
Finding Nutritional Balance: It Does Matter

Felicia Porrazza, PorrazzaNutrition

Felicia Porrazza

Felicia Porrazza

Felicia Porrazza is a Registered and Licensed Dietitian in Philadelphia, PA with a Masters in Dietetics Adminstration through Utah State University. She is currently Vice Chair for the Women in Business Committee and Co-Chair for the Young Leadership Network for the GNPCC. Felicia has prior experience as a both a community and retail dietitian where she created and implemented various programs for both children and adults. Felicia currently owns a full-time private practice, PorrazzaNutrition, where she conducts in-home and in-office counseling sessions, business coaching for dietitians and students, cooking classes, and nutritional seminars. Felicia works with many corporate offices to provide nutrition education to both employees and their families. She is a strong proponent of healthy eating as a lifestyle change and not a quick-fix-diet.


Session – Technology…..Hemlock Room
Technology Trends to Advance Your Business/Personal Growth

Matt Cherepanya

Matt Cherepanya

Matt Cherepanya, Inverse Paradox

After graduating from St. Joseph’s University, Matt spent several years in the pharmaceutical industry with Johnson and Johnson and Astrazeneca. After leaving the corporate world, he gave in found his passion in working with small and medium sized businesses on their digital efforts. For the past 7 years, he has helped with wife’s company, Inverse Paradox, grow to 20 people and a client list of over 500 clients. Matt continues to grow his knowledge and experience in all facets of the fast paced industry including e-commerce, search engine optimization, pay per click marketing, social media marketing and public relations.


Session – Personal Development…..Pine Room
Leadership for a Multigenerational Workforce

Greg DeShields, PHLDiversity

Greg DeShields

Greg DeShields

Greg DeShields currently serves as the Executive Director at PHLDiversity a division of the Philadelphia Convention and Visitors Bureau, Tourism and Hospitality.
Additionally, Greg is an Industry Expert for Ying Mei Jia Tong International Business Consulting Co., Ltd. (Liaocheng and Tai’an, China) and adjunct instructor for Temple University School of Tourism and Hospitality and Hospitality Educators.
Greg is a Graduate of Johnson & Wales University in Providence, Rhode Island, with an A.S. Degree in Hotel & Restaurant Management; and B.S. Degree in Hospitality Management.
Professional Development Leadership Graduate:  Urban League of Philadelphia, Leadership Forum 2016, Leadership Philadelphia, 2015 and Greater Philadelphia Leadership Exchange 2014.
His professional certifications include: American Hotel & Lodging Association, Educational Institute – Certified Hospitality Educator – 2013 Asian American Hotel Owners Association – Certified Hotel Owner 2013
Previously, Greg served as Managing Director of Business Development for Temple University Fox School of Business & School of Tourism and Hospitality Management.  Professionally, Greg has been a manager in the hospitality industry for such companies as Hyatt Hotel, Omni Hotels, Sheraton Hotels, Korman Company, General Manager of Philadelphia OIC’s Opportunities Inn: Hospitality Training Institute
Greg is an active member of The American Hotel & Lodging Association, National Association of Black Hotel Owners Operators and Developers, Asian American Hotel Owners Association and Society of Human Resources Managers
Greg’s interests include cars, travel, and most importantly cooking.


Session – Personal Development…..Boardroom I
How to Improve Your Relationship with Money

Anthony J. DeGerolamo, DeGerolamo Financial Strategies

Tony DeGeralomo

Tony DeGeralomo

Anthony J. DeGerolamo is a financial advisor in Mount Laurel, New Jersey. With over 26 years of experience and three exams passed, Anthony maintains the following registrations:
Investment Advisor:  Anthony is registered with the SEC as an Investment Advisor, which is defined as someone who is paid to provide advice about securities. Investment advisors can also be paid to manage investment portfolios or offer financial planning services. Other terms commonly used for investment advisors include Investment Advisor Representative (IAR) and Registered Investment Advisor (RIA).
Broker: Anthony is also registered with FINRA as a Broker (sometimes referred to as a broker-dealer registered rep, or RR). Brokers are the sales personnel who work for larger brokerage firms. These firms (also known as broker-dealers) are in the business of buying and selling securities such as stocks, bonds, mutual funds and other investment-related products. These firms are also registered with FINRA and can engage in securities transactions on behalf of its customers (as broker) or for its own account (as dealer).
Certified Financial Planner (CFP): As a CFP, Anthony has taken extensive exams in financial planning, taxes, insurance, estate planning, and retirement. CFP professionals are also required to complete continuing education programs each year to maintain their certification status.