2018 WIBC Session II Presenter Bios

Session II     10:45 – 11:30 am

Panel – Communications …..Walnut Ballroom
Choose Your Communications Channel


Rosemary LeCompte

Rosemary LeCompte, McElhatton LeCompte Public Affairs
Rosemary LeCompte’s professional range includes working with all levels of an organization – from the CEO to the support staff. Her sound judgment, professionalism and strong work ethic combined with this ability to work and engage with everyone on multifaceted projects and strategies is a critical component of her skills.

Her industry experience and insights in the RFP preparation and process matched the brand team with an agency providing the knowledge and understanding of the brand team’s goals. Rosemary is a former member of ANA (Association of National Advertisers) and the Agency Relations Committee.

During her tenure in the pharmaceutical industry, Rosemary was appointed the US office manager for the merger team involving two major pharmaceutical companies. She managed the US merger office and was involved in the implementation of the new organizational structure. She continued post-merger activities with the integration process of the newly created combined company. Shortly thereafter she was requested to work on the acquisition of a significant marketplace competitor, Rosemary partnered with consultants to integrate the acquired company’s employees into the new structure.

Trained as a StrengthsFinders coach at the Gallup Institute, in Omaha NE. Rosemary worked with company-wide teams to provide information on how employees could identify and utilize their strengths for overall engagement and productivity.

Prior to her diverse career in the pharmaceutical industry, Rosemary was a manager of a law firm where she was responsible for personnel matters, financial oversight, and marketing. She was also involved in the development of the law firms strategic planning and the training of employees.



Lauren Friedrich

Lauren P. Friedrich, Wawa
Lauren Friedrich is an Advertising Production Manager at Wawa, Inc., your all day, everyday stop for fresh, built-to-order foods, beverages and fuel services.  She has been with Wawa, Inc. for over 8 years and manages their digital customer-facing brand communications including in-store digital signage, order kiosks, social media and package design.  She is a graduate of Duquesne University and is currently enrolled in the Masters of Food Marketing program at St. Joseph’s University.

Erin Arvedlund


Erin Arvedlund, Staff Writer for Philadelphia Inquirer
Erin Arvedlund began her career as a reporter at Dow Jones Newswires. She moved to Moscow, Russia, to write about business and emerging markets at the English-language daily newspaper, The Moscow Times.  In 1998, Erin joined TheStreet.com, one of the first real-time Internet news and stock market Web sites.  She then moved to Barron’s magazine to cover options, mutual funds, and hedge funds. From 2003 to 2005 Erin reported on business and politics in the former Soviet Union for The New York Times. She also has Wall Street experience, having worked in the hedge fund industry at Sanford C. Bernstein private bank at AllianceBernstein.

Erin has a B.A. from Tufts University in International Relations and studied abroad for one semester at Leningrad State University in St. Petersburg, Russia. She writes a weekly column for The Philadelphia Inquirer on personal finance. She is married and lives in Philadelphia. Her first book was “Too Good To Be True: The Rise and Fall of Bernie Madoff” (Penguin 2009) and her most recent book “Open Secret” (Penguin 2014) addressed the scandal surrounding the rigging of interest rates.

Jenny Robinson

Jenny Robinson, Broadcaster at IHeartMedia
Jenny Robinson is an experienced communicator in broadcasting, journalism, marketing and public relations.  She is a staff writer for business news website CRENews.com, and is a radio announcer for iHeartMedia, providing Philadelphia traffic reports for Q102, Radio 104.5, Power 99, Mix 106.1, WDAS-FM, KYW 1060 and SiriusXM satellite radio. Previously, Jenny was a spokesperson for AAA Mid-Atlantic and for PennDOT.


Lisa Peskin

Lisa Peskin, Business Development University

Lisa Peskin, CEO, Business Development University, has more than 25 years of experience in sales performance and management. Throughout her career, she has developed an award-winning reputation as a motivational and results-oriented sales professional. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting and coaching business in 2003.  Since then, Lisa has helped thousands of sales professionals and sales managers increase their sales through training, just in time support and programs designed to maximize opportunities and drive ROI.

Lisa launched Business Development University in 2010 with the goal of helping sales and sales management professionals maximize their performance and potential. Lisa and her team are passionate about making an impact on individuals, teams, and companies by helping them fill their sales pipelines with more qualified prospects on a consistent basis, close more business and ultimately exceed sales goals and expectations. In addition, the BDU team helps individuals that are managing and running sales teams to be as effective as possible in developing and motivating their sales associates to ultimately maximize their performance.

Lisa received a Bachelor’s degree in Psychology from Pennsylvania State University and an MBA in Marketing from Temple University. Lisa resides in Upper Dublin, PA and is married with two children.


Kim Landry

Kim Landry, President of Hollister Creative: Social Impact Marketing
Kim Landry is Founder and President of Hollister Creative, a social impact marketing agency. Kim leads a talented team providing integrated digital and traditional marketing and communications services. She and her colleagues love using their skills in strategy, design, and content to help socially conscious organizations grow in size, influence and impact.

Kim is also a Co-Founder and a Managing Partner of the MarCom Alliance, a partnership of owner-led specialty firms collaborating to provide deep expertise in every marketing niche.

Kim is the current Chair of the Main Line Chamber of Commerce Board of Directors.

• Women of Distinction honoree, Philadelphia Business Journal, and NAWBO
• Small Business of the Year, Main Line Chamber of Commerce
• Decades of Excellence Hall of Fame inductee, National Women Business Owners Corporation
• Forum of Executive Women member
• Goldman Sachs 10,000 Small Businesses alumni
• Economy League Leadership Exchange participant

Session – Personal Development …..Hemlock Room
Leadership for a Multi-Generational Workforce

Greg DeShields

Greg DeShields, PHLDiversity
Greg DeShields currently serves as the Executive Director at PHLDiversity a division of the Philadelphia Convention and Visitors Bureau, Tourism, and Hospitality.

Additionally, Greg is an Industry Expert for Ying Mei Jia Tong International Business Consulting Co., Ltd. (Liaocheng and Tai’an, China) and adjunct instructor for Temple University School of Tourism and Hospitality and Hospitality Educators.

Greg is a Graduate of Johnson & Wales University in Providence, Rhode Island, with an A.S. Degree in Hotel & Restaurant Management; and B.S. Degree in Hospitality Management.
Professional Development Leadership Graduate:  Urban League of Philadelphia, Leadership Forum 2016, Leadership Philadelphia, 2015 and Greater Philadelphia Leadership Exchange 2014.
His professional certifications include: American Hotel & Lodging Association, Educational Institute – Certified Hospitality Educator – 2013 Asian American Hotel Owners Association – Certified Hotel Owner 2013.

Previously, Greg served as Managing Director of Business Development for Temple University Fox School of Business & School of Tourism and Hospitality Management.  Professionally, Greg has been a manager in the hospitality industry for such companies as Hyatt Hotel, Omni Hotels, Sheraton Hotels, Korman Company, General Manager of Philadelphia OIC’s Opportunities Inn: Hospitality Training Institute
Greg is an active member of The American Hotel & Lodging Association, National Association of Black Hotel Owners Operators and Developers, Asian American Hotel Owners Association and Society of Human Resources Managers.

Greg’s interests include cars, travel, and most importantly cooking.

Session – Career …..Spruce Room
Transforming Retirement

Monica McGrath, Ph.D. Resources for Leadership, Inc.
Monica McGrath is the former vice dean of Wharton’s Aresty Institute of Executive Education, adjunct professor at the University of Pennsylvania and a member of the Penn Forum of Faculty Women.  In her role as Vice Dean, she led a team of over 100 professional staff and faculty to design and deliver thousands of leadership programs for global executives at every level of organizational responsibility.

Monica served as lead academic and learning director in numerous MBA and executive programs including “Women in Leadership”, “Executive Coaching”, “High Potential Leadership” and “Career Comeback: A Fellowship Program for Professional Women”. Monica also served as academic director of a Women’s World Banking initiative for senior leaders the “Microfinance Leadership Program” and the initial Goldman Sachs Foundation initiatives to educate women entrepreneurs the “10,000 Women” and the first offering of the “10,000 Small Business” programs. She served as an expert in executive development for Wharton’s MBA Feedback and Coaching Network, the Wharton Leadership Program, and the Wharton Leadership Fellows Program.

In addition to her work at Wharton Monica owns and operates Resources for Leadership, Inc., a leadership development consulting practice established in 1994. She has designed learning programs and served as an executive coach for senior executives and high-potential managers for Fortune 500 companies and not for profit organizations.

Monica holds a Bachelor of Arts (B.A.) degree in Psychology from Rowan University (cum laude), a Master of Education (M.Ed.) degree from Temple University and a Doctor of Philosophy (Ph.D.) degree in Organizational Psychological from Temple University.  Her area of specialization is adult learning and organizational psychology.

Monica is a current member of two Dragon Boat teams and a board member of the Broward College Foundation Board of Directors.  She was raised in Northeast Philadelphia and currently lives in Center City Philadelphia and Fort Lauderdale Florida.  She is writing a book for executives transitioning from full-time work to a retirement lifestyle.

Session – Technology …..Pine Room

Lynne Alverez

How to Identify Your Corporate Culture

Lynne Alvarez, Founding Partner of GLOW Strategies, LLC
Lynne has over 25 years of experience as a business leader in marketing, sales, operations and general management from both the client side and consulting side of the business.  Clients range from large Fortune 500 organizations to small local entrepreneurial ventures.

Lynne Alverez
Lynne brings expertise in strategic planning, operational management, management coaching, financial forecasting, marketing and sales services, all designed to grow both top line and bottom line results. She gained this experience working in or consulting for numerous consumer product companies who are leaders in their categories, business-to-business clients, a large government agency and many small businesses around the country.

Lynne’s business experience is built on a strong academic background.  She has an MBA from Harvard Business School and a Bachelor of Science Degree from Yale University with a double major in computer science and psychology.

Session – Career…..Boardroom I
Moving Towards Entrepreneurship

Jade Gasper

Jade Gasper, Owner & Creative Consultant, Mark It Alternatives
Jade Gasper was born with the soul of an entrepreneur. She grew up in a small town in the Pocono Mountains of Northeastern Pennsylvania, where resources, products, and services weren’t always abundant. If what you needed didn’t exist, you created it. Problem-solving, creativity, and innovation were just typical survival skills for this every-day Mountain girl.

After college, Jade worked for a few different companies but was always busy creating new services, product ideas, solutions and business ideas outside of her day job. She didn’t feel she was utilizing her full potential working for someone else, nor was she feeling fulfilled. It was then that she decided to start her first entrepreneurial adventure in 2008 as the Founder and Chief Creative Consultant at Mark It Alternatives, a custom printed promotional product and apparel company.

After a few years, Jade realized that there was something she could do to expand her current product offering at Mark It Alternatives that would fit seamlessly into the mix and launched an e-commerce business in 2012 called GetSoxy.com, selling fun and inspirational socks.

Jade is passionate about mentoring others and creating innovative solutions to everyday problems. She thrives on anything that challenges the norm and is constantly trying to defy her comfort zone. Jade recently earned her iMBA (Innovation MBA) from Philadelphia University and utilized her program to continue to develop her entrepreneurial skill set. She also completed the Entrepreneur Business Planning Certificate program through the Professional Women’s Business Development Center in 2016. Both programs helped her to further her serial entrepreneurial efforts and Jade is currently in the process of launching a new business called Kindity, providing Diversity, Inclusion, and Innovation consulting services to businesses. She was also recently honored by the Philadelphia Business Journal with the 2016 LGBT Business Leader Award and Mark It Alternatives has ranked by PBJ as Top 25 LGBT Owned Businesses in the Greater Philadelphia Area.

From 2013-2015 Jade served as Vice President on the Board of Directors for the Independence Business Alliance (IBA), Greater Philadelphia’s LGBT Chamber of Commerce. As part of the IBA, she’s taken an active role in promoting economic development, growth, diversity, advocacy and leadership among LGBT and Allied businesses, entrepreneurs, leaders, and professionals in the region. In 2012, Jade launched the Women in Business (WiB) program of the IBA, when she identified an inclusivity need for the organization.

Aside from being a serial entrepreneur, Jade is a gardener extraordinaire, foodie, marketing geek, social media maven, outdoor enthusiast, amateur photographer, softball coach and indie music junkie.

Session – Personal Development …..Boardroom II
Making Moves as a Millennial Woman

Michelle Carfagno

Michelle Carfagno, Founder and CEO of The Greater Knead
Michelle Carfagno is the founder and CEO of The Greater Knead, an allergen-free food manufacturing company and brand that specializes in gluten-free and top allergen-free products. Michelle started her company out of a passion for baking and a family struggle with food allergies. Six years later The Greater Knead’sline of bagels can be found in retailers like Wegman’s, ShopRite, Weis, Wholefoods and 1,000 more retailers and restaurants. With no prior experience in the food industry, Michelle and her team managed to create a growing brand that inspires and empowers change in the food industry. As a mostly women run company, Michelle believes that women supporting women is the only way we can continue to succeed and grow. Michelle gives back by mentoring other women in business as well as by offering services to other food brands owned by women that are allergen-free.