2018 WIBC Session I Presenter Bios

SESSION I     9:30 am – 10:15 am

Panel – Career …..Walnut Ballroom
How to Stand-Out in a Very Competitive Job Market


Heather Herrington


Heather Herrington, Esq., Partner at Ritigstein Law
Heather A. Herrington, Esq. is a lawyer by training, but after years of counseling executives, leaders and HR professionals through difficult situations, she realized that she could use her expertise more broadly to help positively impact corporate cultures.  Heather still provides legal advice regarding HR and employment law issues to individuals and companies as Partner of Donnelly Ritigstein. She now also works as the Chief Advocate of Fun with The Fun Dept. to teach organizations how to have more fun at work in order to increase employee engagement and attract top talent.  Heather is also a coach for “non-selling” professionals with Business Development University, focusing on how to develop business more efficiently and effectively. Heather serves as the Vice President, Legal for the Philadelphia Society of Human Resources Management.



Angela Foreshaw-Rouse

Angela Foreshaw-Rous

Angela Foreshaw-Rouse, Manager, State Operations and Outreach of AARP
Angela Foreshaw-Rouse serves as Manager of State Operations and Community Outreach for the AARP Pennsylvania Office where she oversees the implementation of state and national campaigns, volunteer and member engagement, and community outreach throughout Pennsylvania.  Prior to joining AARP in 2001, she served on the corporate communications team with ABCTelevision, and Court TV, (A Time Warner Company).


Marta Coles

Marta Coles, Research and Training Coordinator of Urban League of Philadelphia
Marta is currently the Research & Training Coordinator for the Urban League of Philadelphia – Entrepreneurship Center. In her role, she assists established and start-up small businesses grow to scale. Marta has also worked in the Non-profit sector for the last 7 years assisting organizations with Brand Awareness and Strategic Planning. In addition, Marta continues to hone and develop the skills of adult minorities by conducting impactful work within the community and connecting entrepreneurs to vital resources that will position them for success. Marta’s passion for helping people succeed in life and business was solidified during her time at Carin University where she studied Business Administration.



Lorraine Webb, Vice President of Human Resources at Philadelphia Gas Works [PGW]
Lorraine Webb is a human resource and organization development executive with significant experience in the energy and utility markets. Currently, Ms. Webb is Vice President of Human Resources and Organizational Development for the Philadelphia Gas Works (PGW) responsible for all human resources and organizational development functions including compensation, benefits, recruiting, talent management, wellness, EEO, EAP, HRIS systems, learning, and development.

Lorraine Webb

Ms. Webb is strategically minded in nature and partners with executives focusing on building an organizational culture with the right talent. Ms. Webb has been successful increasing employee engagement, and productivity and improving customer services. Adding to her experience in the energy/utility arena, Ms. Webb has worked as an HR professional in the pharmaceutical industry, manufacturing, and banking.

Under her guidance and in collaboration with other senior team members, PGW was chosen as the HR Department of the Year and has been recognized over the last five years by Diversity Careers as Readers Choice Best Diversity Companies. Further, she has won several awards for her leadership including the 2010 Philadelphia Leadership Award sponsored by Women’s Enews.

Ms. Webb serves on the board of College Settlement-Summer Camps as vice president. She has served as a trustee for the Dominican Sisters of the Sick Poor trust fund in New York from 2005-2010. She is a past board member for Corporate Solutions for Philadelphia Community College. Ms. Webb joined PGW as a Human Resources Director in 1997 and served as the Director of Strategic Planning in 2001. In 2005 she was promoted to Vice President of Organizational Development. In 2013, she was promoted to Vice President of Human Resources and Organizational Development. She is a member of the Society for Human Resources Management and the American Society for Training and Development. A graduate of State University of New York – Binghamton, she holds a Bachelor of Arts degree in English Literature as well as several certificates in employment law and employee relations.


Lynne Alvarez, Founding Partner of GLOW Strategies, LLC
Lynne has over 25 years of experience as a business leader in marketing, sales, operations and general management from both the client side and consulting side of the business.  Clients range from large Fortune 500 organizations to small local entrepreneurial ventures.

Lynne Alverez

Lynne brings expertise in strategic planning, operational management, management coaching, financial forecasting, marketing and sales services, all designed to grow both top line and bottom line results. She gained this experience working in or consulting for numerous consumer product companies who are leaders in their categories, business-to-business clients, a large government agency and many small businesses around the country.

Lynne’s business experience is built on a strong academic background.  She has an MBA from Harvard Business School and a Bachelor of Science Degree from Yale University with a double major in computer science and psychology.



Session – Technology …..Hemlock Room

Matt Cherepanya

How to Hire the Right Digital Agency

Matt Cherepanya, Director of Sales at Inverse Paradox
After graduating from St. Joseph’s University, Matt spent several years in the pharmaceutical industry with Johnson and Johnson and AstraZeneca. After leaving the corporate world, he found his passion in working with small and medium-sized businesses on their digital efforts. For the past 7 years, he has helped with wife’s company, Inverse Paradox, grow to 20 people and a client list of over 500 clients. Matt continues to grow his knowledge and experience in all facets of the fast-paced industry including e-commerce, search engine optimization, pay per click marketing, social media marketing, and public relations.

Session – Communications …..Spruce Room

Hadley Perkins

Verbal Communication: Still Relevant?

Hadley Perkins, Founder of Perkins Writing Consulting
Hadley Perkins is a lawyer, professor, and entrepreneur with a versatile professional background. The founder of Perkins Writing Consulting, she combines the precision of legal writing and advocacy with individualized coaching techniques to guide her clients to communicate more effectively.  As an attorney, she advised clients on data privacy matters, labor & employment issues, government contracts, and business management and litigation. As a businesswoman, Hadley managed operations of a small engineering company and started several small businesses. Hadley has also taught at Washington & Lee University School of Law, the University of Pennsylvania Law School, Philadelphia University, and the Charles Widger School of Law at Villanova University.

Session – Communications …..Pine Room
Getting  Found on Local Search

Kim Landry

Kim Landry, President of Hollister Creative: Social Impact Marketing
Kim Landry is Founder and President of Hollister Creative, a social impact marketing agency. Kim leads a talented team providing integrated digital and traditional marketing and communications services. She and her colleagues love using their skills in strategy, design, and content to help socially conscious organizations grow in size, influence and impact.

Kim is also a Co-Founder and a Managing Partner of the MarCom Alliance, a partnership of owner-led specialty firms collaborating to provide deep expertise in every marketing niche.

Kim is the current Chair of the Main Line Chamber of Commerce Board of Directors.

• Women of Distinction honoree, Philadelphia Business Journal, and NAWBO
• Small Business of the Year, Main Line Chamber of Commerce
• Decades of Excellence Hall of Fame inductee, National Women Business Owners Corporation
• Forum of Executive Women member
• Goldman Sachs 10,000 Small Businesses alumni
• Economy League Leadership Exchange participant

Session – Personal Development …..Boardroom I
How to Improve Your Relationship with Money

Erin Ellis

Erin Ellis, Financial Educator, Marketing  at Philadelphia Federal Credit Union
Erin Ellis is an Accredited Financial Counselor at Philadelphia Federal Credit Union (PFCU), where she develops PFCU’s financial education curriculum, provides one-on-one counseling with members, and presents financial seminars to PFCU members and a wide network of social services organizations throughout the Philadelphia region. Erin is passionate about helping individuals and families better manage their money and achieve financial goals.



Session – Communications …..Boardroom II
Building Your Strategic Communications Plan

Heather Dotchel, Executive Director of Marketing and Communications at Holy Family University
Heather G. Dotchel is the Executive Director of Marketing and Communications at Holy Family University where she has launched new branding, messaging, and design.  She manages a complex marketing unit that integrates internal and external support, as well as nurtures cordial and enthusiastic client relationships across campus and provides stable and continuous leadership. Her most significant strength is her ability to survey choices and make informed, concrete, and timely strategic decisions.